corporate storytelling

High credibility in Storydush

On Matts Heijbel's we can read about a study conducted on the credibility of stories delivered with a Story Shower, i.e. targeted audio in combination with Corporate Storytelling. Corporate Storytelling is true stories about companies and organizations and should also be perceived as true by the listener. What do listeners think, click here to [...]

2009-03-25T00:00:40+01:00March, 2009|corporate storytelling|

Story shower on the Arlanda Express

Zenton's predecessor WestTech Scandinavia installed Sweden's first Storydusch at the Arlanda Express terminal at Stockholm Central Station. This was done in collaboration with Matts Heijbel of and was proof of how corporate storytelling can be combined with modern targeted audio technology to tell true stories about companies or organizations. About 40 000 stories were [...]

2009-03-24T23:42:47+01:00March, 2009|corporate storytelling|
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